Beginner bloggers look at the blogging market and conclude that Blogging is saturated. But the truth is that Blogging is not saturated yet.
It is the inexperience of a beginner blogger that makes blogging appear to be saturated. For a veteran blogger, there is too much untapped potential in blogging.
In fact, most experienced bloggers are spoilt for choice because there are too many untapped topics. Every day, experienced bloggers create new blogs that shoot to success in topics that beginners consider to be saturated.
As I have grown in this industry, the fear of blogging being saturated has disappeared. I want to help you clear your vision in the blogging market so that you see that it is not a saturated market.
There are clear factors that make a particular field to be saturated. I consider blogging not saturated based on these factors.
According to the definition of saturation, there is no chance of success in a saturated field. In such a field, there is supply for every demand and the supply is in excess.
When a market gets to that level, starting a business in it is a guaranteed waste of time.
The blogging market is far from saturation. Some areas of blogging are closer to saturation than others.
Factors that determine if a Blogging Niche is Saturated
1. The Ratio of Bloggers to Readers
A blogging market is only saturated if the number of readers in the market is less than the number of bloggers. In such a market, there is more than one blogger for every reader.
The Blogging market is yet to get to that level.
Some blogging niches have thousands of bloggers. But those niches also have millions of readers.
In the blogging industry, there is a general fear of venturing into the weight loss niche and finance niche. These niches have thousands of bloggers writing about them.
The food and fashion blogging market also looks saturated. But the reality is that the ratio of bloggers to readers in these niches is still low.
A blogging niche like food has hundreds of millions of users. Since all of us eat on a daily basis, it means that we all have some level of interest in a food blog. It is rare to meet someone who has never gone online to read an article about food and cooking.
New bloggers often fear when they see thousands of blogs on a topic. They forget that the number of blogs on a topic is only one side of the coin. The number of readers in the niche also matters.
A new blogger can succeed in these seemingly saturated niches if they find a unique angle of blogging.
2. Missing Information in a Niche
Different blogging topics have different levels of content that saturates them. Content saturation in a niche is where two different articles on different blogs are talking of exactly the same point.
A blogging niche that is yet to be saturated must have many sub-topics that are yet to be written about. The more sub-topics a blogging niche has that are yet to be written about, the less saturated that niche is.
A new blogger can start writing about such unwritten sub-topics and breakthrough in such a niche.
Niches like weight loss may seem full but they still have sub-topics that are yet to be covered. Again, beginner bloggers won’t see the untapped potential in such niches but experienced bloggers can easily spot them.
There are formulas in the industry that experienced bloggers use to find untapped topics. The difficult part about finding untapped topics is that even when you search for them, you can’t find them because there is no information about them.
Instead of a blogger searching for untapped topics, it is the untapped topics that present themselves to a blogger if he is keen enough.
When you perform any search on Google, you will see blogs talking about it. But you have to see what is not talked about by all the blogs you find on Google for that search term. It is only at that point that you will find untapped topics.
No matter how many blogs talk about a specific niche, there will always be untapped topics.
3. Ability to make Money
Making money in the blogging market heavily depends on getting readers to your blog. If a niche is saturated, you will not get visitors to your blog and so you won’t make any money.
While that is the general rule, there are interesting exceptions.
In some niches, even if you only manage to get a few readers, you can still make a healthy sum of money. In a niche like insurance, it is difficult to get many readers. But in that niche, even with a few readers, you can make a considerable amount of money.
In a niche like entertainment, there are millions of people. It is easy to get thousands of followers. But making money from entertainment consumers is not easy.
You can still fail to make money in a niche like entertainment even when you have a few thousand readers.
This is why the ability to make money from your blog in a given topic is a factor that determines if a blogging topic is saturated.
Mastering a Saturated Blogging Market
The first truth you have to know is that the blogging market is only saturated for beginners. If you see blogging as a saturated market, it is because you are a beginner. Give yourself time and things will change.
Secondly, know that saturation in blogging means there is no one to read your blog, nothing unique to write about and you can’t make any money.
Different niches in blogging will look saturated based on one or more of the above factors but you will almost never find a topic that is saturated in all the three aspects.
In some niches, you may not have anything new to write about but you can still make money by writing what has already been written. The information you write may not be new in the niche but to your readers, it is new.
Thirdly, bring out your unique approach to writing. Other blogs in the niche may be writing long articles that cover many points. You can start your blog in that same niche but you write short articles that are straight to the point and cover only one point.
That way, readers who want quick answers will obviously prefer your blog to those blogs with long answers.
Above all, becoming a master in blogging takes learning and a competitive spirit. If you really want to be a blogger, put in the work.
All the best!